Make your Twitter feed way cooler and more effective with Twitter cards—its free!
Ive said it before, and Ill say it again. I dont think Etsy sellers use Twitter nearly enough, and even when sellers do try to use Twitter, the results are pretty weak.
Who wants to look at an endless torrent of boring text posts about some listing you just made? Nobody, thats who. People like pictures. They like stories, and theyre looking for a reason to love you!! So give it to them!
Its an unfortunate fact that currently Etsy sellers dont have a lot of followers compared to other twitterers. Its too easy just to robotically post links back to your shop items without adding any interest or context to the tweet.
Well, friends, that stops today. Twitter is a skill that can be honed, and boy are we ever going to hone it.
For starters, Im going to tell you use Twitter right, using this simple formula.
Repeat after me:
10-20 Twitter posts/day, focused on posts between 7am and 12pm in your timezone
Follow and engage with other people on Twitter. Add value to their posts and their conversations.
Hashtag responsibly. Keep your hashtags relevant.
Tweet pictures and videos.
No more than 20% of your tweets should be a link to a shop item.
All of your tweets should link back to your website, not Etsy.
About that last one... You already know that linking back to your website builds traffic and equity in your site, and ultimately increases your long-term odds of having a good pagerank on Google.
What you probably dont know is how easy it is to enrich every single tweet that has a link to your website with a Twitter card. This adds more text, images, and other embedded stuff to every tweet you make, making twitter promotion much more easy and rewarding.
Heres what a twitter card looks like on the BeesWax twitter feed:
As you can see, you get 140 characters up top to do anything you want with, but as soon as you enter the URL ““ into your tweet, your tweet is enriched with a twitter card we created. This card has a picture (that uses up NONE of your allotted characters), a web link (that, again, uses NONE of your allotted tweet characters), and a description (that uses NONE of your allotted twett characters). Pretty dang awesome, huh? We made our twitter card even better by adding some text to our photograph, so we get even more characters for free.
And all you have to do to get this twitter card to show up on anything you tweet is type ““ in your post. Thats it. No magic, nothing fancy. Anyone who types our URL will have this card attached to their post. Imagine the possibilities!
So. How do you do this for your own website (because clearly, you definitely want to do this for your website!). Great news—its really simple! Itll take you about 5 minutes.
Next: Copy and paste the code on the page into an “Additional Content for Header” field (you can find this field under “properties” on your homepage, when youre logged in.
Next: Upload an image for your twitter card (we recommend something about 800 pixels wide) to your website. Left click on the image when it is uploaded, select “properties” from the menu, and copy the image URL.
If you just want to copy and paste this whole block of code from Twitter, that will work too. Just make sure you customize it with your own Website URL, your own Twitter Handle, and your own content. Just paste it in between the “quote” marks where you see the sections in blue.
<meta name=”twitter:card” content=”summary_large_image”> <meta name=”twitter:site” content=”@yourtwitterhandle“> <meta name=”twitter:creator” content=”@yourtwitterhandle“> <meta name=”twitter:title” content=”Add your twitter card TITLE here“> <meta name=”twitter:description” content=”Say something about your website here. You can actually say a lot about your website because you arent limited to 140 characters. Isnt that cool? Yay, so cool! We think its awesomesauce!!“> <meta name=”twitter:image” content=“http://paste.your.image.url.here.jpg“>
When youre done copying, pasting, and customizing your code for the header section, just save your new properties and exit edit mode by publishing.
You can validate your new Twitter card on https://cards-dev.twitter.com/validator, and now everytime you tweet the URL to your website, a beautiful image card with lots of extra room for text will accompany your tweet. Pretty nifty, huh?