Yes, you really can do something great for your business without ever leaving the comfort of your picture-perfect modern-rustic bedroom suite.
You ever hear the old joke about the SEO who walked into a bar, pub, drinking establishment, nightclub, tavern, happy hour, disco, dance hall, cristal, grey goose, dancing, downtown attractions, drink specials, craft cocktails, well drinks.....?
Keywords, like pipes, arent magical. But if youre spending the day in bed and want something interesting to think about, other than the cracks in the ceiling plaster, spend some time meditating on keywords, and (more importantly, perhaps) matching your content to them.
Keywords are slippery little buggers. Too many and youll slide your website right back into obscurity for unnatural-sounding language and irrelevant content. Too few and, well...some people think there is no such thing as too few keywords in the metatags, but the traditionalists among us still like to have them there. If only for good luck.
Go for the long tail
In the olden days, it used to be that Google took a hard look at metatags and a soft look at content. So to really focus the searches on your site, it behooved you to really amp up your meta keywords. Nowadays, really all you need is between 5 and 20 keyword *phrases* that describe what your site mostly does. And these phrases should be”long tail,” for the most part. That means: things that would be relevant to your site, moreso than to your competitors sites. You might never go head-to-head against theknot.com and Martha Stewart for the keyword”wedding,” but if you happen to sell”hand-crocheted alpaca wool wedding veils,” anyone searching Google for that specific thing is going to be very happy to find you.
Tout your brand names
Google is particularly fond of brands, these days, so if you happen to sell a lot of”vintage Lily Pulitzer dresses,” or”estate Trifari costume jewelry” thats probably something youre going to want to talk about, both in your content and your metatags.
Keep it focused
Keywords dont work exactly like Etsy tags; you dont want someone searching for halloween items to stumble upon your handmade terra cotta kitty litter boxes. Because Halloween >> Black Cat >> Kitty >> Kitty Litter is a huge cognitive stretch, and Google doesnt do big cognitive stretches. Google likes narrowly focused concepts. If youre selling kitty litter boxes, concentrate on terms like”cat supplies”, ”handmade cat accessories,” etc. If your items arent specifically (and only) for a holiday or occasion, dont mention it in your keywords.
BeesWax tries to get you started with meta keywords by taking your top 20 etsy tags and putting them into a comma-separated list of search terms. These will probably be pretty close, but not exactly what youll want to keep, so dont be afraid to edit them.
Yes, There is absolutely such a thing as too many keywords.
If your keywords dont match your page content, thats the first sign you have a problem, but there are plenty of other symptoms.
Too many keywords will dilute your visibility in Google, because it will have difficulty understanding what it is your page is about. Too many keywords might make search engines think youre a spammer, too. So keep it reasonable in number, and relevant in scope.
Keywords that arent relevant may draw visitors to your site who”bounce” because your content isnt what they were actually looking for.
Work your content!
Have rich, contextual, and meaningful content, with the words you want people to relate to your site, located near the top of what youre writing. Imagine what a buyer will be looking for in terms of helpful text, and then write your text to meet those expectations.
Be unique! Meticulously crub your site of duplicate content. BeesWax auto-generates your site with text from your Etsy page. Start here, but edit it. A lot. Until your site is truly one-of-a-kind.
Keep it short, contextual, and meaningful! Be eloquent! Be unique!